The Top Five Reasons A House Does Not Sell.

Action Steps To Overcome Each Of These Issues.

Reason #1 - Bad Timing

If your house did not sell after several months on the market, timing could have been a factor.  The law of supply and demand drives markets.  Real Estate is no exception. 

 

When demand outpaces supply, it is considered a seller's market, and homes get snapped up quickly. In a buyer's market, there are more homes than active buyers.  This can cause homes to sell for less money and sit on the market for more time before receiving an offer. 

 

What Now?

 

In most cases, buyers can be motivated to act with a combination of improvements, incentives, and pricing.

 

If you suspect timing played a role in your inability to sell, consult with a knowledgeable real estate agent.  Given current market conditions, we can estimate how long a house like yours should sell.

 

 

Reason #2 - Ineffective Marketing

Did your home get a steady stream of showings? If not, you may need to try a new promotional strategy.  Take a look at your listing description, photos, and videos.  A clear description and high-quality photos and videos are crucial to selling a home in today's market. 

 

Many buyers use these to decide whether or not to visit your property. Another factor to consider is whether your listing reached the right audience. Most properties in today's market require more robust marketing to be found by the right buyers. 

 

What Now?

 

We always provide professional photography, videos, and lifestyle marketing on all our listings.  You need a skilled, professional marketing guru with a proven approach.

 

We employ the latest technologies to distribute your property to the real estate marketplace, optimize for search engine placement, and position your home for the best possible impression right from the beginning. View Marketing Plan

Reason #3 - Poor Impression

If your property received a lot of foot traffic but no offers, you may need to examine the impression your house made on the buyers who visited your property. 

 

Start with the curb appeal. Does the yard need to be cleaned up and trees trimmed? Does the front door need painting? A clean and decluttered home helps buyers picture themselves living in your home.

 

Now What?

 

When we take on a new listing, we always walk through the home with the homeowner and point out any steps that should be taken to boost the home's sales potential. 

 

In some cases, we recommend utilizing staging techniques that help a house sell faster and for more money.  We are certified home stagers, providing our clients with this FREE service. 

 

Reason #4 - Pricing

It's possible your home's original asking price was set using sales data from before the market shift. But regardless of the economic climate, home pricing is always tricky because many factors can impact how much buyers are willing to pay. 

 

Many homeowners are reluctant to drop the price. However, buyers may not seriously consider your property if they think your house is overpriced. If your home sat on the market for months without an offer, then chances are the asking price needs to be re-evaluated.

 

Now What?

 

If you are not in a rush to sell, adjustments to timing or marketing may bring in a new pool of potential buyers.  Repairs, upgrades, and staging can increase the perceived value of your home, which may be enough to bring a buyer to the table at your original list price.

 

If you need a quicker sale or have already exhausted those options, a price reduction may be necessary to get your house's attention. We can help you determine a realistic asking price in today's market. 

Reason #5- You Hired The Wrong Agent (or No Agent At All)

If you feel your previous real estate agent needed to do more - or used the wrong approach to selling your home, you are not alone.  Many sellers whose listings languished until they expired or were canceled feel this way.

 

Or, perhaps you chose not to hire a listing agent at all and have been trying to sell your home yourself. That can be an equally frustrating experience, and research shows it can cost you time and money in the long run. 

 

Now What?

 

If either of these scenarios sounds familiar to you, we should talk. By now, you owe it to yourself more than the status quo regarding your real estate representation.

 

Our multi-step Luxury Marketing Plan can help you sell your home for the most money possible and, in the process, reconnect you with the excitement you initially felt upon first listing.  It is time for a new agent, new marketing, new buyers, and a sold sign! Plus, there are new possibilities for your future. 

 

 

Why Choose Us

  • Free & Instant Home Valuation

    Estimate how much you can get by selling your home and keep track as the market changes.

  • Sell Faster

    Our team utilizes the power of online marketing to sell faster than an average real estate agent.

  • Save Money

    Our experts help you sell for the highest price point possible.